The company's history

Aimé Pouly, from the canton of Vaud is the prototype of a clairvoyant, intelligent, malicious, baker who has always been passionate about his work. He managed to link tradition and the company adventure. The fact is that, while emphasising ancient reflexes, the entrepreneur now has a real empire. He has looked forward for the last 20 years, and patiently built his success on a craft constantly oriented towards quality and tradition.

1974

Aimé Pouly's aventure began on the 1st of February 1974, when pour Aimé Pouly, le 1er février 1974, took over a a shop selling pastries, 4 avenue du Mail in Geneva.

1975

Creation of a delivery service for hotels and restaurants.

1976

Aimé Pouly obtained his degree after following classes in Lucerne.

http://www.richemont-luzern.ch/

1977

First signs of expanding when he bought a bakery in the Acacias.

1978

Creation of "La boutique du Pain" at boulevard Georges Favon.

Extension of the production facilities at l'Avenue du Mail

1980

Complete transformation of the shop and tea room at l'Avenue du Mail.

1981

Creation of a production "laboratory" (450m²) Servette Street.

The business, at that time, had 28 employees.

1982

Opening of a Tea-Room-Pizzeria in collaboration with the butcher Waegell.

Installation of the biggest craft oven in the canton, with a capacity three times bigger than the the number of customers at that time. 

"BECO" also opens at night, which was a success !

Aimé Pouly obtains his degree after having followed classes to become a cafe owner.

1983

Deuxième ouverture nocturne, au magasin de la rue de la Madeleine.

Création du centre administratif à l'Avenue du Mail 5.

Réorganisation de la gestion et de la comptabilité, introduction de l'informatique.

Opening of the shop and the cafe in Avenue du Mail from 4 heures du matin.

1984

The company has developed regularly, it has 50 employees and has a revenue of 5 million Swiss Francs.

1988

Takeover of a shop in Chêne-Bourg.

Construction and opening of the production centre Boulangerie in Chêne-Bourg (1000 m²).

Opening of the 11th sale point in Les Eaux-Vives after installing a new oven.

1989

Opening of the bakerie in Neuve du Molard Street.

Start of a Kascher range of products.

1993

Opening of the Confédération Centre sale point in low streets.

Creation of Pain Paillasse which quickly becomes very successful.
Request to register the mark and the patent for the recipre (50% water, 50% trade secrets !).

1994

"20 years of kneading", 12 shops, 3 tea-rooms, 2 restaurants, a bar, a hotel and restaurant delivery service, 2 production laboratories, an administration, one hundred employees.
In order to celebrate, two animated chariots (30 people) in the parade of the Fêtes de Genève.
Advertising contract with a taxy company: Pain Paillasse advertisements on 50 taxis.

1995

The requests to register the mark and the patent of "Pain Paillasse" are accepted.
(no 516125, 12th of May 1995).

4 licences are sold in Romandy  (Lausanne, Vevey, Verbier, Montana-Crans).
Installation of a new informatic system.

1996

Project to sell composed flour (secret formula) to make Pain Paillasse. Joint Venture with the Gristmills of Plainpalais. Beginning of the franchises of Paillasse. Projet to create a bakery with baking ovens in the new shopping mall planned in Charmilles.

1998

First franchise abroad. There are currently 50 Paillasse bakers in Germany and 10 in Austria.

1999

As the sponsor of the Fêtes de Genève, Aimé Pouly offers a fire work show to all the people in Geneva. 1'000 seats in the VIP tribune to celebrate an incredible man: " twenty five years of business would not have been possible without you".

2000

The merger of Aimé Pouly with Novafood SA, gives birth to  Pouly Tradition SA, an entity with around 450 employees.
Aimé Pouly's dream: bake all the bread in wood ovens!
On the1st of February 2000, the dream came true with the installation of five wood ovens in the production site.