Aimé Pouly's life and the history of Pain Paillasse in a book

(La Neuveville – August 18 2008) Aimé Pouly's life is not a long quiet river ! Many things have been said about this atypical master baker's success. There is now a book  on the life of the famous inventor of Pain Paillasse.

Approaching his sixties, Aimé Pouly, born in Vaud but who emigrated in Geneva 35 years ago, decided to write a book on his professional and private adventure. Simply called "Le Pain" (The Bread), Aimé Pouly's book is illustrated with superbe photographs taken by Pierre-Michel Delessert, and is published by Editions Favre. It tells Aimé Pouly's life, his passion for bakery, cars, and beautiful women.

From his early days, as a bread deliver in Lucens, to present days, as the manager of a corporate group made of eight companies, with 750 employees, and 70 sale points in the Lake Geneva area, Aimé Pouly gives a sincere testimony in his book.

Of course, the history of the famous Pain Paillasse is told in this book. From the mistake of his apprentice baker, to the origin of the product, and the concept which has been exported in ten European countries, the reader will discover almost everything on this « Success Story » which contributed to Aimé Pouly's fame.

Many pages, superbly illustrated, give the reader 60 delicious recipes to make their own bread. Enough to satisfy everybody's tastes !

The book is straightforward and will be very appreciated by Epicurians and those interested by the success of the entrepreneur-baker Aimé Pouly.

Aimé Pouly's book was officially presented during the Wheat and Bread Festival of Echallens on August 23 2008 which he attended to sign copies.

The book has 192 pages and can be purchased in most book stores in Romandie as well as in all sale points of the Pouly Group. It can also be order online.