Sébastien Buemi - Pain Paillasse ambassador

Pain Paillasse has a F1 driver as ambassador ! Sébastien Buemi signed a partnership contract with our brand as of August 1st 2009.  Having the chance to associate our image with the image of a Formula One driver makes our brand even more unique on the market and will give us the opportunity to distinguish ourselves even more from our competitors. Our new ambassador has been a Pain Paillasse consumer for many years. « That's the bread we used to buy when we were travelling with our RV for my karting races at the beginning of my career. It stayed fresh for the whole weekend ! »  Sébastien Buemi told us. He has been eating Pain Paillasse regularly since then.  Seb Buemi's latest news !