Sébastien Buemi - Pain Paillasse ambassador

Pain Paillasse has a new ambassador !a un nouvel ambassadeur ! Sébastien Buemi signed a partnership contract with our brand as of August 1st 2009.  Having the chance to associate our image with the image of a Formula One driver makes our brand even more unique on the market and will give us the opportunity to distinguish ourselves even more from our competitors. As of September, several promoting events and competition in partnership with Sébastien Buemi will enable us to be associated to his image for many years. This autumn will be hot thanks to this incredible partnership with Sébastien Buemi ! Our new ambassador has been a Pain Paillasse consumer for many years. « That's the bread we used to buy when we were travelling with our RV for my karting races at the beginning of my career. It stayed fresh for the whole weekend ! »  Sébastien Buemi told us. He has been eating Pain Paillasse regularly since then.  Since the Hungarian Grand Prix on July 26, Sébastien Buemi's Toro Rosso is undergoing several improvment, which should enable him to score more points in the World Drivers' Championship